Chalkie Studio

# > Taxi Brand Ecosystem_

client: Local Taxi Fleet (3 Brands)

scale: 3 sites, 24/7 bookings, app-integrated

Problem

  • Fragmented branding across 3 companies
  • No unified booking/app experience
  • Slow sites killing mobile conversions

Solution

One codebase. Three brands. Seamless app sync.

  • Shared Core: WordPress multi-site setup — one admin for all
  • Branded Templates: Custom themes per company (Town, Cooden, Vics)
  • App Integration: Direct links + promo for tracking/booking app
  • Fixed Pricing: Tables for airports/seaports with surcharges
  • Accessibility: Wheelchair focus + contactless payments

Results

  • Unified Management: 1 admin panel for 3 sites
  • Mobile-First: Sub-1s loads + app push for 24/7 bookings
  • Local Cred: Competitive pricing + 72h query response
From chaos to coordinated fleet — without rebuilding from scratch.